|Durium Advertisements records - Hans Koert|
The card board durium records, as released in the US and Europe were light, unbreakable and not expensive to make. The producers were advertisement agencies and used these little brown card board cards for promotional purposes. Give it a message - make a thousand of them - give it an address sticker and hand it over to the post office !!! But how do you tell the advertiser that these ephemeral Durium records are the best way to promote your product? Well, let the record "talk"...
|Durium The self changing record - Hans Koert|
April 1932 the production of large amounts of card board records started in Slough, a suburb or London. Like its American parent company they started a weekly series with popular dance music. The American firm broke up in the summer of 1932, but the card board record survived in Europe.
|Durium Hit of the week - Hans Koert|
During the late 1920s a few advertisement boys in New York City launch a new idea. An idea that still looks modern in 2004. Every week, on Tuesday, a new Hit of the week was sold in the newspaper stands of the city. For US $ 0.15, twenty percent of the price of an ordinary shellac record, you got a light flexible card board record, playable on one side, but thanks to the so-called "micro-grooves", with twice the playing time of an ordinary record...
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